Client's Brief: I need a promotion to sell more football shoes! (Puma Spain). Marketing Objectives: -Impact target with an outstanding interactive piece.-Increase King Football Shoes sales. Target Audience Football Players (14-30 years old). Creative Description: Puma Spain launched in 2003 a promotional campaign to find the new King of football. In order to achive this goal, CP Interactive created an attractive site in which young soccer knights-players, after logging on to the web, entered sevenamazing interactive games where prove their skills. The king of football will be the winner of 7 games global ranking.