‘Festival of Air’ was created to celebrate the arrival of Nike Air Max 360, the ultimate evolution of Nike Air technology. For five weeks the store hosted a series of free events, shows and 3D interactive experiences, with a calendar of events and rich content posted on the supporting web site.

In Store Digital Sports Challenge: Each day customers were challenged to perform against the records of well-known sports legends. Challenges were captured on camera and combined instantly with a stadium shot featuring participants’ names and stats to form an image which rotated on a plasma screen. Micro Site: Customers could collect results from a micro site, which showcased top 5 daily. Each day’s leaders won customised Nike gear. Interactive 3D Holograph of the Air Max 360 Shoe: Upon “touching the shoe” the imageexploded and rebuilt itself in three ways to reveal the sophisticated construction of the innovative footwear.