Cannes Lions
PRIMO, Buenos Aires / NIKE / 2012
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The objective of 'The day the Bombonera Spoke' was to motivate Boca Jrs. Playersfor the new championship, because they need to get back on track.We caught the players off guard while they were at a training session with this heartfelt speech from the Bombonera. Who better suited than the Bombonera -themythical Boca stadium- that witnessed every home game for the last 70 years
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