Synopis:The website for adidas Originals breaks the laws of space and opens a new world free of conventions. The walls, the floor and the ceiling fold themselves into bizarre new landscapes. In this world, models play on a given platform, Croquet.Objectives: The website should focus on an entertaining product presentation and should extend the creative concept of “free thinking” and bring it to life online. The new adidas Originals collection should be positioned as an interesting product range of high style and quality.Target group: Internet–savvy consumer and individual young people going beyond barriers and adapting the world around them to suit them.