This movie is to celebrate the launch of JS PARK (Korean football player in MU) integrated collection. We aimed to support Park and motivate football youth to dream through Park's story.

We symbolized Park as the phoenix which raises fire seeds from the dead - representing his mental toughness, always rebounding in a setback. [The legend of Phoenix] 3D animation using 'Korean Ink', is used in order to express Park's relentless passion. By recreating Nike FOOTBALL's identity, "Ruthless Brilliance", in oriental manner, the animation demonstrates a mysterious and bold impression.