Cannes Lions
SPACE150, Minneapolis / NIKE / 2018
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Thousands of Angelenos will take over one of LA’s busiest highways as a part of Nike’s ‘Choose Go’ 10k race. As a contrast to the 10k’s endless stream of runners taking over a highway together, we decided to show one runner going it alone, on the highway in the middle of traffic during rush hour in Los Angeles. That runner was famed comedian Kevin Hart.
In the middle of the 405, Kevin strapped himself into a treadmill on a transparent truck and began his journey, causing yet another reason to stop traffic. While people were slowly moving along, Kevin was earning his miles for the day, inspiring others to make time for themselves and take part in the ‘Choose Go’ movement.
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