Cannes Lions

NIKE+ FUELFEST

R/GA, London / NIKE / 2013

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

2012 was the year to #MAKEITCOUNT. To kick off the Games in London, Nike wanted to stage a first-of-its-kind event that demonstrated the power of Nike Fuel. With NIKE+ FUELFEST we transformed a gig into a game. At Battersea Power Station 4,000 guests moved to the beat of performances by Zane Lowe, Magnetic Man and Tinie Tempah. The harder the crowd danced, the more points were earned, powering the experience with live, real-time data aggregated from each person’s Nike+ FuelBand. Over half a million fuel points generated made NIKE+ FUELFEST a world first that showed London how to #MAKEITCOUNT.

Similar Campaigns

12 items

You Break It, You Own It

WIEDEN+KENNEDY, Portland

You Break It, You Own It

2024, NIKE

(opens in a new tab)