2012 was the year to #MAKEITCOUNT. To kick off the Games in London, Nike wanted to stage a first-of-its-kind event that demonstrated the power of Nike Fuel. With NIKE+ FUELFEST we transformed a gig into a game. At Battersea Power Station 4,000 guests moved to the beat of performances by Zane Lowe, Magnetic Man and Tinie Tempah. The harder the crowd danced, the more points were earned, powering the experience with live, real-time data aggregated from each person’s Nike+ FuelBand. Over half a million fuel points generated made NIKE+ FUELFEST a world first that showed London how to #MAKEITCOUNT.