Cannes Lions

NIKE GOLF ONE BALL

MOTION THEORY, Los Angeles / NIKE / 2008

Film

Overview

Entries

Credits

Overview

Description

The swing of Tiger Woods provides the perfect vantage point to reveal the history of innovation that went into the Nike One Ball. We show Tiger's perfect swing, then follow the ball to its landing point. There, the many layers of the ball seem to unravel and reconstruct in a single roll, combining the perfect swing and the ultimate technology in order to form the perfect shot.

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