Cannes Lions
MOTION THEORY, Los Angeles / NIKE / 2008
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The swing of Tiger Woods provides the perfect vantage point to reveal the history of innovation that went into the Nike One Ball. We show Tiger's perfect swing, then follow the ball to its landing point. There, the many layers of the ball seem to unravel and reconstruct in a single roll, combining the perfect swing and the ultimate technology in order to form the perfect shot.
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