Cannes Lions
SPORTS RETAILER
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / NIKE / 2011
Overview
Entries
Credits
Overview
Execution
At every stage of the Nike 600k race, the athletes arrived with their legs worn out, after such effort.
Outcome
20 teams of 13 runners;Each day, every team traveled up 25 courses of 6 to 10 kilometers;600k lasted three days;Thousands liters of water were served to athletes at the two hydration stations;Marketing actions with the hashtag #Nike600k on Twitter.
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