NIKEiD is an innovative e-commerce that you can customize NIKE shoe with ultimate colors and materials.The goal is to increase 5% public awareness of the service through viral promotion, which would immediately increase the amount of traffic through a premium experience on the site, targetting at domestic and international influencers.

To communicate the customisable colors of NIKEiD through a “Colorful Self-Expression” theme. It appears that the virtual world has become the real world and gives it a non-fiction feel by using the 38-colored “cosplay” squad as a metaphor.

The commercial had over 500,000 views in the two months after it was released on YouTube and obtained a search ranking of 7. The number of hits that NIKEiD received at its peak increased by 200% and sales also substantially increased.