Cannes Lions
DOUBLEYOU, Barcelona / NIKE / 2004
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Description
Interactive version of the Nike TAG campaign, representing the classic game of tagging and being tagged. The online experience is based on a conceptual city made of typographic names of streets from cities all over the world. The user, represented as a pointer, must chase and 'click' on any of the several other pointers that run and hide in the city. Once this is achieved, run away to avoidbeing 'tagged'.
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