As they go out to run, their runs tracked by the Nike+ Running app

become game points and take the friends' tracks and by connecting with the biggiest social platform used by over 92% of Koreans

"Run The City" was implemented by utilizing the app store most frequently visited by the target audience(Mobile Gamers), and Nike's various SNS Channels. By playing “Run The City”, the target audience had become aware of Nike’s Big Events like We Run Seoul or She Runs Seoul. Indeed, it was this awareness that sparked inspiration amongst the target audience and encouraged them to actively participate.

For 6 months,Run the City was downloaded 78,742 times, the number of average daily users who ran while playing the game was 750,923. It was ranked no. 1 on the App Store and Google Play one day after its launch. Through the real running game that gives the motivation to run 24/7 with the system of competition among social friends,we made people run over 893551 km (enough to make a circle around the earth 19 times).