In order to support the adidas '14 FIFA World Cup campaign, we created a big event designed to create immediate activation.

This brand activation focused on building a longer term emotional connection between the brand and the consumer, especially during the FIFA World Cup.

This stunt actively engaged consumers to adidas and achieved measurable results.

The visibility of the campaign was seen 8 times more than average campaign.

150 journalists and bloggers were present at the event

400 happy few: former football players, opinions leaders, famous journalists...

300 clippings: 20 TV, 20 radios and 11 international

The event generated more than 213 million contacts (154M web - 37M radio - 19M TV - 2M print)

The feedbacks of the stunt were 88% positive - 7% neutral and 5% negative.

4500 publications on social networks and 70% of positive feedback.

2 twitter trending topics.