Cannes Lions

NIKE SUMO GOLF CLUB

MOTION THEORY, Los Angeles / NIKE / 2008

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The swing of PGA player Paul Casey creates a living timeline ofinnovation in a single instant. The moment starts as a photographicaction. Then, mid-swing, it transforms into a time-bending reveal of all of the engineering and layers that go into the Nike club. The combination of a beautiful swing and beautiful technology creates the perfect golf moment.

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