Cannes Lions
AKQA, London / NIKE / 2012
Overview
Entries
Credits
Execution
Strikers live to score and love to brag about it. So we wanted to give goal-hungry footballers a way to capture their strikes and share them with friends and teammates.We created the T90 Strike Counter, a free Facebook app that enables players to capture every detail of their goal – where they scored, the type of strike, foot used and where it hit the back of the net.For every goal submitted, the app created a unique 3D visualisation for young players to share and brag about with their friends.
Outcome
The pros showed it off first and young footballers quickly followed in their thousands.
Since launching, the T90 Strike Counter has clocked over 97,000 goals.
The app has had over 226,000 installs with an incredible 954,258 active users spending an average 2 minutes dwell time per visit. As well as the huge consumer success, we also gained a unique insight into how our target audience plays –72% right footed goals scored, 28% goals scored with a drilled shot, only 3% goals scored with the head.The T90 Strike Counter proved to be a perfect hit.
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