To showcase Uniqlo's new bra, women of all shapes and sizes in various states of dress and undress, perform an unusually eclectic choreographed routine, displaying a range of movement that would seem to go against the bras they were wearing. They look stylish and beautiful, yet with no compromise of comfort or restricted movement. The end line “Move Like You’re Not Suppose To”, celebrates this freedom of movement and acts as a rallying cry to rebel against expectations of how women should move.