Cannes Lions
JWT, Dubai / NIKE / 2012
Overview
Entries
Credits
Execution
Goal nets that encouraged strikers to practice the perfect placement of the ball.
Outcome
Every single sticker on the Nike Sticker Wall went within 24 hours.In the following week there was a 10% increase in Facebook fans on the Nike Football Middle East page, creating continual brand engagement until, and after, the Nike Store reopening.Most importantly, there was a 41% sales uplift in Nike football gear when the store reopened.
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