Dubai Lynx
HAVAS MIDDLE EAST, Dubai / ADIDAS / 2023
Overview
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Credits
Execution
The film takes viewers on a journey in a day in the life of Raha Moharrak, the first Saudi woman to climb mount Everest.
Visually, the film captures Raha introducing a few friends to the joys of exploring the mountains of the region that often go unnoticed due to the global perception that the GCC is predominantly a desert.
Over dynamic shots of Raha and her friends finding their way across uneven terrains, we hear her voice talk about why she chose to pursue mountaineering. For her, every summit she conquers is only to remind every Arab woman that there is nothing they can't achieve in life. No matter where they come from.
In her words - "I want to witness an era where there are no longer any firsts left for Arab women to achieve. That's my dream. That's my true Everest."
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