Cannes Lions
WIEDEN+KENNEDY SHANGHAI / NIKE / 2019
Overview
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A skier, who can’t walk. The Chinese National Basketball team captain, who is simultaneously pursing a doctoral degree. Four students, who rowed across the Atlantic in world-record time. A mountain climber, who openly faces her depression. The best boxer in Chinese history. The tennis champion.
Their entire lives, these women have been told who to be. Be pretty, but not too pretty. Successful, but not too successful. Find a man to take care of you. Sport, is for men.
This film shows these women’s refusal to listen. That they are their own women. And are going further than women in China ever have before.
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