The created shopping bags consist of folding elements in the front and rear. The loving design of five different animalistic flip-faces transforms the shopping bags into game-masks which encourage children to play together.Matching motives in the form of back lighted posters and a card dispenser, set up at the point-of-sale, draw attention to the promotion. With the cards and the subsequent participation in the “Görtz account card program”, parents have the possibility to order the whole collection of the designed bags. Registration could take place right at the cashpoint so that customers could take the whole collection right away.

1.600.000 produced bags for over 240 chain stores throughout Germany were sold out in just four weeks. The promotion had been planned to last for at least six weeks. Görtz runs Europe’s biggest shoe chain store in Hamburg, in which over 32.000 bags were handed out every day. Further bags had to be produced as quickly as possible in order to make the promotion last longer. The sales of children’s shoes were three times higher during that period.