Cannes Lions
CABIN EDITING COMPANY, Los Angeles / NIKE / 2024
Awards:
Overview
Entries
Credits
Background
Additionally, CG elements were created during post and Nick had a strong hand in informing the nature of those elements and their look and feel by creating and building rough comps that formed a road map for CG to execute including concepting and layering animated veins on live action shots in the piece.
All sound design was done by Nick in the edit. Nick took the anthem and added new dimension to it by making use of chanting and drumming to inform and push the Anthem to drive the musicality of the edit. None of this was scripted or planned and was fully developed by Nick and Paul in the edit. And ultimately shaped the final piece.
Execution
Barcelona was once a Catalan Football club, it is now one of the largest and most recognized sports teams on the planet. It’s followers are devout fans of the club and it’s history. This piece contains numerous nods and Easter eggs throughout that speak to the heart of the club, it’s history, and followers. Here are a few: The veins throughout the spot directly tie into the iconography of the jersey itself, the imagery pays homage to iconic club references, the cast represents the real fans, many of whom have been historically marginalized, and the backbone of the piece.
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