We developed a simple plan to motivate the people of Munich to start running even before the HUMAN RACE: An attention-grabbing bus schedule which at first glance did not look any different from the normal timetable.But a closer look revealed that it did not show the travel times of the bus; instead, it displayed the distance to the next stop in kilometres and minutes, the running time and the calorie consumption in kcal. This special running schedule offered relevant information about the largest running event of the year and a link to the online registration, while it was at the same time the perfect motivation to prepare for the HUMAN RACE. Simply based on the slogan: JUST DO IT.