Cannes Lions

NINTENDO

LEO BURNETT, Chicago / NINTENDO / 2004

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

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As the clock strikes 3:00, school children flee the classroom and take to the city streets. The kids possess supernatural-like powers as they scale walls and run across the tops of subway cars. The swarms reconvene outside a store to reveal the need for the stampede: Nintendo fever.

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