Cannes Lions

NINTENDO DS

TBWA\TORONTO, Toronto / NINTENDO / 2009

Film

Overview

Entries

Credits

Overview

Description

The goal was to provide older people with a tangible reason to play computer games on DS. Two old friends bump into each other in front of a café. One woman, using a Nintendo DS, has a normal appearance; her friend, in jogging attire, has a shrunken head.

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