WarioWare: Do-It-Yourself is a game for Nintendo DS that lets you create your own games.

To promote this game we were asked to create an in-bag flyer for the attendees at the Game Developer Conference (GDC) in San Francisco.

With the insight that hardcore-gamers love gaming merchandise, we decided to make it possible to turn our flyer into your very own D.I.Y. Wario character. You simply had to do it yourself.

Our D.I.Y. Wario instantly entered the blogosphere, became the main picture from the GDC in several of the biggest gaming magazines in the world, including Kotaku, 1-up and Gamer.

One year later, our DIY Wario is still, to this day, being sold as gaming merchandise and collectors items on Ebay.