We created an online Nintendog experience to let tween girls experience and share virtual pet ownership.Online, custom personality quizzes introduced tweens to their perfect puppy match. We created/placed a profile of Nintendog mascot, Sasha, on dogster.com, where tweens discovered her alongside real dogs’ profiles. These both linked to Nintendo Kennel Club for deeper interactions.A dedicated Nintendog community page on myspace.com brought Nintendog owners together to discuss names, exchange tips, and schedule puppy playdates.

The fastest-selling handheld game ever – reaching its three-month sales goal in the first week and maintaining momentum for a total 1.4MM units to date! Our strategies successfully expanded sales beyond Nintendo’s core male gaming audience – Nintendogs drove female registration for the DS +171% within four weeks after launch.