Cannes Lions

NINTENDOGS VIDEO GAME

NETTHINK, Madrid / NINTENDO / 2006

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Campaign highly concentrated on the previous Christmas and situated in support of high affinity to the target. Use of highly developed formats which make the interaction possible.

The console NINTENDO DS appears to be spreading out over the page and one of the dog protagonists of the game throws a flying disc from the console up to the environment of the page. Using the mouse, the user can return it to the dog inside the interface of the console in the same way as it does in the original video game.

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