The response was anything but small. Nissan received a record 372 calls that day - their highest ever, compared to 20-25 calls during regular campaigns. The ad also generated a lot of media buzz while powerfully reinforcing the promotional message. It has been submitted for next year’s Guinness Book of World Records.

“We never thought such a small ad could be so effective. Our customers found the ad quite amusing. All we wanted was an interesting way to highlight our interest rate and we got more than our money’s worth.”Vel Murugan, General Manager, Arabian Automobiles