Cannes Lions

NISSAN ARMADA

TBWA\CHIAT\DAY, Los Angeles / NISSAN / 2004

Film

Overview

Entries

Credits

Overview

Description

A group of surfers arrives at the beach in an SUV. As they wax their boards, an older gentlemen pulls out a guitar and plugs it into the SUV. It’s Dick Dale, the legendary surfer guitar hero. Dick lays down his classic guitar riffs while his friends hit the waves.

Similar Campaigns

12 items

Princess Bride

SWEETSHOP, Auckland

Princess Bride

2023, TOYOTA

(opens in a new tab)