With the NISSAN JUKE iAd, we wanted to get a male millennial target with the attention span of a mayfly to click on a banner ad on their iPhone and learn all about the features of the NISSAN JUKE without ever feeling like they are learning. Oh, and make the best iAd yet.

Highest average tap through rate in the U.S. (metrics source: Apple 11.23.10-12.31.10).42% rise in average tap throughs compared to previous NISSAN iAd (metrics source: Apple 11.23.10-12.31.10).1:09 average time spent per visit (metrics source: Apple 11.23.10-12.31.10).