Since May 2004, direct mail campaigns have achieved a response rate of over 10%.This campaign breaks the tried and true in the category. The natural impulse is to feature a new vehicle - but featuring a new car immediately creates the impression that you're sending a new car message versus a service this car message.

Dealer participation is at an all-time high of 80%, up 11% from the previous creative/direct mail strategy.

The mail group generates over 10% higher revenue per visit versus the control group (that receives no mail).Return on investment exceeds 400%.