Cannes Lions
TBWA\HUNT\LASCARIS, Johannesburg / NISSAN / 2020
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The New Datsun Go is the perfect starter car for many South Africans. And while it may be on the cheaper end of the spectrum, it comes with great safety features like reverse parking assist, which alerts the driver to potentially disastrous driving mishaps before they happen.
We created a radio campaign that immerses the listener in a trio of cautionary tales. From an overly trusting relationship with a python, to a Tinder date gone all shades of murdery, each story looks back at the missteps our protagonists took on their fateful journeys, from the singular vantage of hindsight, linking straight back to the New Datsun Go’s reverse parking assist.
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