We designed an online platform that uses in-game data and an algorithm to measure the genius in the best goals.

Tension x Difficulty x Excitement = Goal of the Week.

Tension is determined by time of goal and the impact it had on the match.

Difficulty is determined by the distance the ball traveled and position on the pitch.

Excitement is determined by the amount of fan tweets the goal generates.

This data brought the best goals to life in a unique 3D visualisation allowing fans to literally see genius and vote for their most genius goal of the week.

Like all great feats of engineering, the results speak for themselves.

- the online platform has raised brand awareness 40%

- it has an interaction rate of 51%

- we generate 21% of Nissan’s site traffic

- we’ve received over 600,000 votes, and counting.

Now Goal of the Week is no longer just the opinion of someone in the media.