This website supports the global introduction of Nissan’s supercar, the GT-R. The challenge was to develop a content-rich interactive environment that demonstrates the benchmark engineering, design, and performance of the GT-R – the most anticipated vehicle launch in Nissan’s history. Both expandable and modular, the site is designed to grow over a 5-year lifecycle and be flexible enough to support regional variations for 28 languages. The centerpiece of the site is a dynamic two-minute CG Test Drive, demonstrating GT-R's extreme capabilities. Also featured: an e-commerce 360 Configurator, and a Virtual Globe showcasing GT-R related content from around the world.