Illegally parked cars are a plague in most cities in Belgium. You find them on the kerb, too far off the kerb, crosswise with their nose sticking out or flagrantly squatting two parking lots at a time.

In real guerilla style promo teams were sent to cities all over Belgium to look out for awkwardly parked cars. They marked each spot with white lines and spray-painted the message: ‘Let your car do the parking. With Nissan ProPILOT Park Assist’. The series of Dumb Parking Ads turned stupidly parked car in a smart, reallife outdoor campaign.