As a brand synonymous with technological advancement (Vorsprung), we always need to keep Audi innovating in the online environment. This was a proactive opportunity. We redefined the banner format through an innovative use of Javascript in order to showcase Quattro – a hallmark Audi technology which ensures superb roadholding and handling. Technologically it was a match: the constantly moving banner copy visually held to the user’s mouse. An advanced 'banner' format for a cutting edge car brand.