Cannes Lions

NISSAN NAVARA

WHYBIN\TBWA MELBOURNE, Melbourne / NISSAN / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

The Nissan Navara has an impressive array of specs and features. The main feature being its V6 turbo-diesel engine which gives it the crown of ‘Australia's Most Powerful Tradie’. The private and small business tradesman needs this kind of power on the job, therefore considering their work as one of the workers. With it being powerful enough to tackle any job, we decided to put it to the test with a fictional scenario, roll starting a tank! This served as a way to remind people of the Nissan Navara's class-leading power in an entertaining way.

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