Cannes Lions

NISSAN PATHFINDER/MURANO

TEQUILA\AUCKLAND / NISSAN / 2006

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Outcome

Anecdotal evidence from dealers showed the pack created great interest and resulted in a significant number of test drives for not just one, but both vehicles. Better still, it appears to have spurred buyers to make a decision. To date, Pathfinder sales are strong, but Murano sales are 200% above expectations. Either way, the buyers are choosing Nissan.

Similar Campaigns

12 items

Xaxis helps Volvo Norway Drive Its Data Harder

XAXIS, London

Xaxis helps Volvo Norway Drive Its Data Harder

2018, VOLVO

(opens in a new tab)