Cannes Lions

NISSAN PATHFINDER/MURANO

TEQUILA\AUCKLAND / NISSAN / 2006

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Overview

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Credits

OVERVIEW

Outcome

Anecdotal evidence from dealers showed the pack created great interest and resulted in a significant number of test drives for not just one, but both vehicles. Better still, it appears to have spurred buyers to make a decision. To date, Pathfinder sales are strong, but Murano sales are 200% above expectations. Either way, the buyers are choosing Nissan.

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