Create an international campaign to communicate the economic advantages of BMW Maintenance Programme.

We created a font by taking letters from real banknotes from a number of different countries, and forming a new alphabet. The letters were then put together to compose the name of the service.

Our solution fully satisfied the client's request for a communication regarding savings and a service that could be personalised in different countries. Furthermore, the campaign fell within cost-cutting measures given that we created a font without involving a typographer. Everything that we saved has been invested in the 'sacrificed' banknotes. The total cost? As of now, €186.73. A remarkably economic solution that is perfectly in keeping with the message of the communication.