Cannes Lions
WHYBIN\TBWA, Auckland / NISSAN / 2005
Awards:
Overview
Entries
Credits
Description
4 x 4 owners love 4 x 4 stuff. We sent out a single four foot long headline between two real towrope shackles that ended with the offer of a free towrope, if a test drive was booked and taken.
Outcome
Target was 5%; to date, there has been 10% redemption of the offer.More importantly, word spread widely amongst Patrol Owners of the new model's more powerful motor.
Similar Campaigns
12 items