Nissan Qashqai is an urban compact crossover for young targets. www.qashqaicargames.com is a part of the launching communication plan and was created to represent the Qashqai as a car able to foil the city's traps : it is build around a ficticious urban sport, 'the Qashqai cargames'. It is centred around unreal european car competitions with tuned Qashqai cars : creating opportunities to demonstrate all the cars qualities.