The all-new NISSAN QUEST is a minivan that’s designed to make the toughest job on the planet, being a parent, a little easier. These innovations deserved an innovative marketing approach. The iAd platform on the iPad was the perfect medium to showcase these innovations in a way that targets busy parents specifically, so as to not interrupt their already packed schedule. It shows that advertising can be informative while being fun and targeted. Users could play games, centred on innovative car features, to help a mom through a massive pile of all the things she has to do in a day. After each feature, they were transported back to the pile of chores and could see their progress as the pile started to diminish.They could also create art based on their journey, as well as see all of the car’s colour options.

In only 5 days we achieved over 1.4 million impressions, with a user average of 57 seconds spent with the ad. We had a 1.31% tap-through rate, an increase of 126% over previous NISSAN iAds.