The Nissan Sentra has most spacious interior in its class.

To prove it, we decided to put that extra space to good use.

Nissan shared its radio advertising space with non-profit organizations. Their ads were heard each time the Sentra’s spots were broadcasted.

Demonstrating that the Nissan Sentra is more than just spacious, it’s big inside.

In keeping with the Brand strategy (Innovation that excites), we set out to demonstrate the superior space feature in an innovative and exciting way: Nissan Sentra shared it's spacious interior with some of the most important social causes in the island.

A bird's eye view of the Sentra interior, dramatized its ample legroom by advertising it as available space for non-profit organizations that wanted to place their message within our digital ad. Twenty were chosen and included in subsequent runs.

The launch of the new, roomier Nissan Sentra was so successful that it became the top selling compact sedan in 2013, to the point that advertising had to stopped in order to replenish inventory.

Walk-in traffic to dealerships increased by 37%, with people wanting to sample by themselves the spaciousness of the vehicle.

Twenty non-profit institutions joined-in with Nissan as part of the campaign.