Cannes Lions
TBWA\TORONTO, Toronto / NISSAN / 2008
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In this spot we see a man on his driveway, admiring his new Nissan Sentra. His neighbour approaches, commenting on the car as he rests a glass of lemonade on top of the trunk. The Sentra owner’s mood immediately sours as he witnesses what he considers to be a blatant disregard for the cleanliness of his vehicle. He then tears his neighbour’s shirt clean off and uses it to wipe down the watery ring left by the lemonade. A super reads: People are passionate about their Nissans.
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