We needed a way of thrusting Sylphy into the heart of the action but we faced a significant hurdle - the broadcast rights owners were limited to selling advertisers the privilege of securing TV spot advertising during half time only and at a jaw dropping figure that would break the bank.

Media team came up with a brilliant win-win solution would generate incremental revenue for the broadcaster without interrupting play when fans are at their most attentive and social.

Just before kick off to the viewers great surprise the Sylphy full motion graphic burst from the center of the pitch seen in 200 matches by every viewer.

Our dynamic full motion graphic directed prospects to download Nissan Sylphy application (App Store / Play Store). Upon which as well as offering customized options and 360 degree tour of the Sylphy, allowed the consumer to easily locate their nearest Nissan dealer and arrange a test-drive.

Sales volume surpassed expectations and depleted Thai stocks forcing importation from neighboring Malaysia.

Nissan dealers reported a record breaking number of test-drives for Sylphy doubling that of previous national launches.

Nissan Sylphy became the most recognized Nissan model in 2012 among prospective car buyers (54% unprompted awareness among consumers who were planning to purchase a new car in the next 6 months with a budget of 2 million Bht).

Now that is truly bodacious!