This banner is a part of the launch campaign for the new Nissan Murano. The design of the car is very expressive and futuristic; it is hard not to take notice of it when it cruises by on the street.

The banner ad captures attention and awareness by illustrating the reaction of people when the car drives by.

The ad is also a part of an integrated campaign.Objectives were to create awareness and drive traffic to the campaign site.Target group: High-income, city people.