The origin of the idea was to "to give a wonderful experience for a couple to date again" aiming at the target market, who returned to a life only for two, after having their children marry. Through the concept of providing "quality time and space for sophisticated adults," we allowed the targeted generation to actually ride on TEANA and executed a drive-in theatre event to enjoy movies in the car. We prepared 30 blue TEANAs in front of the outdoor huge screen and showed some Hollywood masterpieces to see in the TEANA feeling comfortable on premium quality seats.

Approximately 1,000,000 people were astonished to see a huge screen and 30 TEANAs appearing suddenly in the stylish night view. We gained high PR effect by being written about by more than 50 major publications. Also, there were many favorable comments on personal blogs. Due to deep brand experience, some of TEANA were sold at the event site!