Everybody takes cabs, and they are usually automobiles or minivans. The weekend when the customers saw many Nissan X-Trails painted as cabs, they were astonished. They were even more surprised to read that the destinations painted on their roofs said: Aconcagua, Monte Delani, Chamonix, K2, Everest, Kilimanjaro, followed immediately by the tagline: Nissan X-Trail 2006, available at Agustinas Automotive Car Sales. This X-Trail circulated along a perimeter near where the car sales points were.

This idea increased awareness of the X-Trail by 60%, conveying to the target and those directly associated the immense power of the 4x4.With a minimum investment (cost of painting an X-Trail) during the period of this activation on public roads (streets), the quotations rose by 70% and the sales of this model grew 20%, Total sales rose by 37%.