Cannes Lions
TBWA\TORONTO, Toronto / NISSAN / 2006
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Description
Things happen quickly in your life. Sometimes so quickly, it feels as thoughthey just pop up. The X-Trail is a car that can adapt to your life as thesethings pop up: A significant other, a family, etc.
“Inflated” is meant to incorporate your evolving life, and how the car can easily fit as things "pop up" in your life.
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