FREEDOM project was macro scale 2 year campaign with releasing TVC and DVD series every 3 months. Also we built our campaign with integrated advertising such as TVC, graphics, WEB, mobile which is free from consumer side of view, and the pay entertainment content such as DVD series.10 TVCs and 7 DVDs have been aired and released. This original animation TVC immediately drew attention. The story is continuous throughout the commercials, but there were many unanswered questions. This encouraged viewers who wanted answers to buy the DVD. Although the DVD series were priced similarly to a Hollywood motion picture, each $40 DVD became a best seller. Moreover, numerous licensed products such as the series of FREEDOM novels, figurines, jeans, T-shirts, and sunglasses with FREEDOM logos were sold. Significant fact was that customers themselves decide to "purchase" is the establishment of the ultimate form of "engagement".

This campaign strategy offered excellent benefits to Cup Noodle, and the production committee investing in the DVD. Cup Noodle was given the ‘FREEDOM’ DVD series free of charge, and the DVD production committee gained FREEDOM TV spots. Cup Noodle received great recognition and benefits from the combination of ‘FREE’ and ‘PAID’ FREEDOM exposure.